Documents
Europa English European External Action Service EEAS
12.06.2025
Pressemitteilung
Empowering El Salvador’s Tourism Sector: EU-Backed Program Boosts Small Business Visibility to Attract More European Travelers
At its core, the initiative supports over 70 Salvadoran tourism businesses, including travel agencies, boutique hotels, artisans, restaurants, tour operators, and coffee farms. These businesses offer distinctive, locally grounded experiences and are now gaining the digital skills, marketing resources, and insights needed to reach European audiences. This support reinforces the goals of El Salvador’s National Tourism Plan 2030, which emphasizes tourism as a key driver of sustainable developmen...
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At its core, the initiative supports over 70 Salvadoran tourism businesses, including travel agencies, boutique hotels, artisans, restaurants, tour operators, and coffee farms. These businesses offer distinctive, locally grounded experiences and are now gaining the digital skills, marketing resources, and insights needed to reach European audiences. This support reinforces the goals of El Salvador’s National Tourism Plan 2030, which emphasizes tourism as a key driver of sustainable development and cultural preservation. Training Program Launch Marks Key Milestone A major step forward came with the launch of the project’s first training program, which brought together participants from across El Salvador’s tourism ecosystem. All share a commitment to sustainability and delivering unique, immersive experiences. The launch event, attended by Ana Coimbra, Head of Cooperation at the EU Delegation in El Salvador, and Alejandra Durán, Executive Director of the Salvadoran Tourism Corporation, highlighted the initiative as a concrete move toward increasing El Salvador’s presence in the European market.“We are honored to welcome these passionate entrepreneurs into the program,” said the Ilamatepec local project coordinator. “Their creativity and commitment to sustainable tourism are what make El Salvador an unforgettable destination. With the right tools and visibility, they can thrive in the European tourism market.”A Holistic Approach to Digital Growth The training program takes a...
Errors and omissions excepted. As of: 12.06.2025
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